D2L Student Pain Points & Fixes
Digital Project Mangement
My group and I analyzed GBC students' frustrations with the D2L LMS using empathy maps and Jobs-to-Be-Done framework.
We uncovered key pains like academic info overload, scattered admin details such as Zoom links and deadlines, confusing mobile navigation, and social isolation for international and online learners.
Our proposed app solutions include in-app chats and group boards for easy collaboration, centralized hubs for links rooms and schedules, clear intuitive labels, offline access, and event calendars to build community
D2L App Value Proposition
My group and I built on Part 1 by prioritizing top jobs pains and gains, aligning targeted app features, and creating a full Value Proposition Canvas. We highlighted benefits like privacy-protected teamwork, quick class access, stress-free navigation, and strong peer connections, supported by audience insights, emotional appeals for security and belonging, clear messaging, and proof strategies to pitch the enhanced D2L app effectively
Persona and Market Validation: P1
URBAN COMMUTE (Capstone)
UrbanCommute began with deep market research to understand the commute problem. The team identified "Alan," a daily urban commuter frustrated by expensive ride services, unreliable public transit, and wasted car capacity. Through surveys and interviews, they validated that urban commuters want affordable, trusted alternatives for daily commutes and that everyday drivers have empty seats they're willing to share. The research confirmed a real market gap: existing rideshare apps focus on long-distance or anonymous matching, not trusted community rides during peak commute hours. This phase established the core user personas, pain points, and market opportunity that would guide all subsequent product decisions.
Vision and Strategy: P2
Developed UrbanCommute's business model, value proposition, and hypothesis-driven validation plan for a commuter rideshare platform built on smart routing, peer trust, and affordability. Conducted risk assessments on willingness to pay, trust adoption, and employer partnerships through targeted surveys, landing page testing, concept video prototypes, and HR stakeholder interviews. Translated market insights into a scalable go-to-market strategy targeting office workers, shift workers, and eco-conscious commuters, establishing clear business viability and roadmap alignment.